All Features to All Users No Matter Where They Are

The Strata CIX delivers virtually every feature to every user, regardless of the type of device they are using, whether they are stationary or mobile.

•	The system supports IP phones, wireless IP telephones, both analog and digital telephones, IP softphones on laptops, PDAs, and tablet PCs (see figure below). Because the CIX is built on open standards, the Strata CIX will also work with standards-based Toshiba certified SIP telephones.

•	Each individual user can choose the type of device that best meets their communication needs.

These devices can be used by local or remote users, so employees can work anywhere, with the same level of functionality and productivity.

In addition to the new IP features, the Strata CIX delivers all the features and functionality of Strata CTX digital business telephone systems, taking advantage of Toshiba’s decades of experience serving enterprises with voice solutions.

So revolutionary it’s a “Disruptive technology,” changing the face of telecommunications

The adaptability capabilities in the Strata CIX that we call FeatureFlex are so powerful, it will

revolutionize the industry. It’s the first telecommunications system to be truly customizable to the needs of each user, making changes on-the-fly, in a short time, instead of months or years, or waiting for the next release of software. You can actually serve the needs of what we call a “Market of one,” meaning that one customer’s custom features.

Every manufacturer of telecommunication systems claims their systems are “flexible,” able to meet the varied needs of different customers by configurable settings within the system. Some

even use the word “adaptable” to mean flexible, as if they were the same thing, and implying that configuration flexibility enables the system to be customized to each user’s needs. This type of flexibility will often meet most of the customer’s needs, but inevitably will fall short of the customer’s expectations, and certainly does not constitute true customization.

Strata Media Application Server and Integrated Voice Mail Cards All Features to All Users No Matter Where They Are

FeatureFlex adaptability and feature customization tools provide a level of next-generation flexibility you have probably only dreamed about.

•	You can customize the functionality of the system beyond the programmable options provided by the standard system software or administration interface, so your specific needs can be met much better.

•	Not just the call processing, but blended features that work between all applications and resources of the entire system, including voice mail, CTI applications, etc.

•	This is done through script editor capabilities, within the Strata Media Application Server, to interpret the code, re-order and process functions, follow custom routing, etc.

For example, you can use simple programming logic to create a call screening list of callers who get routed to try all your telephone numbers, internally, externally, or your cell phone. When the system finds you, it tries this number first when the next call comes in or you could create a call screening list of callers who you always want send to voicemail. You can even play special

greetings to certain callers. All this and more is possible using FeatureFlex, the adaptability

capabilities available with the Toshiba Strata CIX business communication system.

FeatureFlex allows users to customize their own individual features to help them be more efficient. FeatureFlex makes the resources of the system available to create new or blended features and applications company-wide, by department, or for individual users, right down to the market of one!

Today, we would probably be wrong if we tried to guess what the next “Killer Application” will be to most customers. That’s why Toshiba has focused on the “Killer Enabler” that allows enterprises to create their own Killer Application, which may be different for every individual user. With FeatureFlex running on the Strata Media Application Server, the Strata CIX provides the Killer Enabler, which allows us to address this “Market of One.” Users can now customize their systems in hours and days instead of waiting months or even years for their equipment manufacturer to add the features they want.

For example, using the system’s built-in Tool Command Language (Tcl) scripting language, enterprises can create applications that allow them to:

•	Connect with back office systems to allow important information, such as inventory management, to scroll across the telephone LCD or PC screen.

•	Connect with online sources for information, such as stock prices, weather temperatures, currency valuations, and more.

•	Set up call management features that provide special handling for important calls, such as follow-me routing to forward calls to another number. It also can be set up to route calls from unknown callers (or any designated callers) directly into voice mail.

The CIX is architectured to provide blended solutions, users can modify and create new features “on the fly”, which combine call handling with messages or other functions. The CIX is also

The best part is that Toshiba’s FeatureFlex adaptability tools are practical and easy to put to work for you.

•	Toshiba offers customization services if you don’t have anyone on your staff that knows how to use the Tcl script editor tools (an interpretive language like PERL, Visual Basic, etc.), or if you don’t want to hire a contract programmer to do it for you.

•	Toshiba also offers FeatureFlex training classes when you’re ready to get creative yourself. Library of downloadable features already available

Toshiba offers a library of downloadable FeatureFlex features. They are easy and cost-effective to implement and change to your specifications. Some highlights of Toshiba’s downloadable features include the following; and we’re just getting started:

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One Number Access – Callers can reach you at different locations inside or outside the office by dialing your single access number. You can set up routing features for incoming calls to go to all your devices or locations specified (cell, SoftIPT on laptops or PDA, home office, client location, voice mail). The System tries all your phone numbers in succession and when it finds you, it will use that number first when the next call comes in.

•	Call Monitor and Retrieve – You can monitor a caller as he is leaving a voice mail message and answer the call if desired.

•	Call Return – While listening to voicemail, you can call the person to whose message you are listening. When the call is complete, the system brings you back to the same place in the voicemail queue.

•	Call Screening – From you personal “friends” and “enemies” list, calls either ring directly to your telephone or are sent directly to your voicemail.

•	Alarm Clock – provides a simple alarm function on the IP or digital telephone. The alarm time can be specified by the phone and, when the time comes, alarm will be notified by the display on the phone and the announcement call to the phone.Third-party developer solutions.

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Hot Desk – Hot Desk enables users to share digital telephones in the office by assigning their directory number (DN) to one of the pre-assigned shared telephones through a login process. Once assigned, all calls to the user’s DN terminate at the telephone, and the message waiting indicator shows the user’s message status. The telephone will retain all of the user’s feature button assignments. For more details, see “Hot Desk” on page 123.

FeatureFlex also opens the door to third-party application development, enabling software developers, telecommunications dealers, VARs, and systems integrators to create customized solutions for individual vertical markets and individual users.

Strata Media Application Server and Integrated Voice Mail Cards All Features to All Users No Matter Where They Are